We bring viral influencer & social media firepower to businesses

"THE KINGS OF INFLUENCER & VIRAL MARKETING."

— FRANK YABLANS, CEO OF PARAMOUNT & MGM STUDIOS

2024 Influencer Marketing Playbook

From viral influencer marketing pioneer, Rick Schirmer.

  • “Rick Schirmer and his LaunchViral team have done a stellar job in helping bring a viral boost to some of our most strategic initiatives.”

    Aaron Tucker, Sr. Manager of Marketing, WALMART

  • "Doubled our sales."

    Mara Bartholomew, VP Marketing of SEYCHELLES SHOES

  • “LaunchViral’s campaigns and programs are so successful!”

    Rodney Bullard, VP Public Affairs at CHICK-FIL-A

For creators by creators

Human Influence. Machine Power.

  • Influencer Management

  • KPI Reporting

  • Influencer Identification

Our Core 4 Services

  • We identify, engage, and activate high-performing, RECURRING INFLUENCERS, RAVING FANS, AMBASSADORS, and AFFILIATES for deeper, sales-oriented relationships with your brand:

    • Grassroots and major influencer identification

    • Promotional community outreach

    • Sales and performance management

  • Our team manages all activity related to your social media account(s) on one or more active social networks, including:

    • Content creation and publishing (posting)

    • Follower engagement/growth

    • Comments and message management

  • Our specialists engage with communities or conversations on social media platforms to build relationships, increase brand awareness, and promote products or services. We manage the overall brand sentiment by engaging those posting about your brand (both negative and positive):

    • Social listening

    • Brand sentiment monitoring

    • Engagement

  • Upon request, our team manages your paid ads on social media networks and collaborate with influencers, categorized based on their followers, and identified by our own AI technology to enhance and streamline sponsored content on social media platforms (10-30% management fee - based on total ad spend volume):

    • Boosting posts and user-generated content

    • Original ads

    • Whitelisting (influencer ads)

    • Prescriptive influencer-generated content (idea for performance ads)

    • Pay per post

    • Viral CPM-driven

The LaunchViral™ Campaign Blueprint

Our 10-step process has been developed by viral influencer marketing pioneer Rick Schirmer (LaunchViral founder). It has been continually refined through thousands of campaigns along with the evolution of social media -- from Myspace, Facebook, Twitter, blogs, and Instagram, to TikTok.

  • “Rick's drive and enthusiasm is like no other.”

    Jennifer Payne, VP Diversity & Inclusion of MERCEDES BENZ

  • “Rick Schirmer's a GENIUS."

    Scott Beck, Founder of BLOCKBUSTER, EINSTEIN BAGELS, and GLOO

  • "Rick has a unique gift to sell products in the social media universe."

    Dan Cobb, CEO of DBA WORLDWIDE

  • “Rick's been a trailblazer for some of Disney’s most iconic campaigns.”

    Jeffrey Schwartz, VP Corporate Affairs of DISNEY

  • “The super hero of launching ideas.”

    Jeff Henderson, Marketing Manager of CHICK-FIL-A

  • “Rick is the ‘rock star’ of helping brands make emotional connections and lifelong loyal fans.”

    Jody Dreyer, SVP Marketing of Disney

Our network of 400,000+ community focused influencers, creators, and celebrities have a combined following of over 2.2 billion:

  • Entertainment & TV

  • Beauty

  • Fashion & Style

  • Mom & Family

  • Celebrity

  • Diversity & Inclusion

  • Health & Fitness

  • Food & Beverage

  • Luxury

  • Faith

  • Home Design, Decor, & DIY

  • And more...

OUR VIRALBRAND™ STRATEGY

Over the past 20 years, the four pillars of our ViralBrand™ Strategy have helped Chick-fil-A grow 20X and earned remarkable ROAS for some of the world’s most iconic brands.

INFLUENCER CATEGORIES

  • “Rick is masterful. All the brands he touches GROW.”

    Matt Hall, CMO of PACIFIC DENTAL SERVICES

  • “Working with LaunchViral is simply a joy, in every sense.”

    Caroline Chambers, VP of MEALTHY

  • “LaunchViral does the best job earning media of any agency I’ve ever seen.”

    Chris Sariego, CMO of FAMILY THEATER

  • “Rick's the mastermind pioneer of viral influencer marketing. He's been the highlight speaker in my classes since 2007."

    Stephan Manpearl, Producer/Professor of Film and TV Marketing at UCLA

  • “LaunchViral understands how to make your brand shine.”

    Tiana Marie Dragos, CDO of
    AppliancePartsPros.COM

  • "Rick Schirmer is the master!"

    Jorge Guimaraes, Founder of BLACKHOUSE MMA

  • "Rachel's thought leadership and marketing expertise has helped thousands of fashion retailers grow and evolve their brands.”

    Kelly Helfman, CEO of MAGIC Fashion Events & INFORMA

  • “Rick Schirmer makes it happen. He's the real deal.”

    David Salyers, SVP Marketing of CHICK-FIL-A

  • “LaunchViral drives sales and brand awareness like no other.”

    Ashley Thompson, VP of BURST ORAL CARE